Every Woman at This Table Said "I'm Not Creative" First
Every woman at our table said "I'm not creative" first. Every single one. And then something shifted — not because they found talent they didn't have, but because they finally found a room that believed in them before they believed in themselves. That room exists. And there's a seat in it for you.
Practical Tips from W4W — Audit Your Subscriptions (The Sneaky Edition 😅)
Subscriptions have a sneaky way of quietly piling up — streaming services, apps, meal kits, cloud storage, free trials, and yes… even mushroom coffee.
In this week’s Practical Tips from W4W, we’re sharing a simple subscription audit that can help you cut unnecessary expenses, simplify your life, and create a little more breathing room financially.
Inside:
• the 3-question test to decide what stays
• how to spot “subscription creep”
• why simplifying can feel like giving yourself a raise
The Kind of Art That Changes a Room (Meet Sarah Reusch)
There’s something instantly calming about Sarah Reusch’s work—soft, sculptural florals layered with texture, depth, and quiet beauty. As the artist behind SAY Studios and a founding member of Women for Women, Sarah creates mixed media pieces inspired by nature, travel, and the moments that stay with us long after they pass. Step inside her creative world and discover the story, process, and inspiration behind her timeless work.
She never stopped. Not really.
Leigh Kershner left a 17-year career at 40 to raise four children — through birth and adoption — show up through health crises, and be fully present for all of it. But she never put down the brush entirely. And when she returned to her art practice in earnest, something extraordinary happened.
"The final result is not beautiful in spite of the marks and scratches, but because of them — just like us."
Her story is one of faith, layered paint, grief, Monet's water lilies, and the courage to begin again. We are so proud to call her one of our own.
Designing a Life She Loves — One Sketch at a Time
Meet Kristin Meredith of KMM Collective — designer, entrepreneur, and W4W member turning hand-drawn sketches into wearable works of art.
Don't Compare Your Chapter 3 to Someone Else's Chapter 22
We've all been there. Sitting in a room full of people we admire, watching someone get recognized, win, achieve, and feeling that quiet little leak of why not me? It happens at work. It happens at family dinners. It happens at midnight scrolling through someone else's highlight reel.
In this post, Leah gets honest about her own experience with the comparison trap and shares 10 ways she is learning to stay in her own lane, celebrate her own progress, and remember that someone out there is inspired by the chapter she is in right now.
The Insurance Basics Every Creative Should Know
Most creative businesses are underinsured. Learn what coverage you need for shows, inventory, and liability in this simple guide for entrepreneurs.
Comparison (and the Stories We Make Up)
Comparison is a common challenge for creatives and small business owners. Learn how to shift from unhelpful comparison to a more productive mindset that supports clarity, confidence, and growth.
Using a High-Yield Business Savings Account
A smarter way to manage your business cash flow. This post walks you through using a high-yield savings account, plus includes a free worksheet to help you start building a financial cushion today.
Wholesale vs. Retail Pricing: The Reality Check Many Creatives Need
Before you say yes to wholesale, run the numbers. This simple formula shows how retail pricing, wholesale margins, and production costs really affect your profit.
Audit Your Subscriptions
Are your subscriptions helping your business grow—or just adding to your expenses? Learn how a simple subscription audit can quickly improve your profitability and streamline your business tools.
The Practical Side of Creativity
What would happen if profit wasn’t something you hoped for at the end of the month—but something you planned for from the beginning? This week’s practical tip explores how a small automatic transfer, even $25 a week, can change the way you think about money in your business.