Holiday Secrets from the Creatives

Make this your best (and calmest) holiday season yet!

1. Make Buying Effortless

Remove every bit of friction. Direct links to shop, one-click checkout, clearly marked “Gift Ideas,” and a simple path from browsing to buying will dramatically increase conversions—especially when shoppers are rushed.

2. Bundle for Bigger Sales

Create small themed bundles (hostess, teacher, coworker, new baby, holiday cheer, etc.). Bundles feel like a deal, solve a shopping problem, and increase your average order value without adding new products.

3. Upgrade Your Packaging

A beautiful unboxing experience sells the product before it’s ever opened. Think: festive ribbon, handwritten tags, sprigs of rosemary, tissue that feels luxe, or a signature sticker. Packaging is marketing.

4. Show the Product in Real Life

People buy faster when they can imagine how they’ll use it. Share photos + short videos of your pieces styled on a table, on a tree, worn with an outfit, or wrapped as a gift. “Giftability” increases urgency.

5. Send Reminders

People Need Them. Holiday shoppers are overwhelmed. A gentle “last day to ship,” “limited quantities left,” or “just restocked” reminder converts better than you think. Consistency beats perfection every time