Some things in our businesses make money. Others plant seeds. A recent conversation with Hayley Price White of The Art Coaching Club got me thinking about the difference—and why a product, service or idea doesn’t always have to produce the biggest profit to create real value. What if getting your business into a new room is sometimes just as important as making the sale?

We spend so much time thinking about how to grow our businesses—but not nearly enough about how to protect them. From contracts and copyrights to collaborations and licensing, the right legal guidance can help creative entrepreneurs avoid costly mistakes and build with greater confidence.