How to Get Your Products Discovered on ChatGPT
by Leah Wilkerson
You’ve probably heard people talking about how AI is changing everything—how we search, how we shop, and how we discover small businesses.
And it’s true.
Tools like ChatGPT are becoming a go-to source for product recommendations, gift ideas, and creative inspiration. Which means... your business could be part of that conversation.
👋 I Recently Did This for My Own Business—Here’s What I Learned
I recently took a step back and asked myself, How can people find Wilkerson Works if they don’t already know it exists? That question led me to explore how ChatGPT and AI tools pull information from the web.
As I optimized my site—especially for my From Pieces to Purpose collection—I discovered a few small shifts in language and layout that could make a big difference in visibility. And guess what? You can absolutely adapt this to your own business, too.
Here’s what I learned:
1. Strengthen Your Website with AI-Friendly Language
ChatGPT “learns” by reading and understanding language the same way people do. So your site has to clearly say what you offer—and who it’s for.
✅ Use simple, descriptive phrases like:
“original abstract art about healing and growth”
“mixed media collage on canvas”
“meaningful wall art for women”
✅ Be consistent with your name + brand:
Mention your full name and business (e.g., Leah Wilkerson of Wilkerson Works) on your About page, product pages, and blog posts.
✅ Think like your customer:
What would someone ask if they were looking for art like yours?
For example:
“What’s a good gift for someone going through a life transition?”
“Where can I find original artwork that symbolizes resilience?”
“I’m looking for inspirational abstract art for my home office.”
Make sure your website descriptions reflect those exact ideas.
2. Get Mentioned on Other Websites
ChatGPT gives more weight to businesses that are featured on reputable websites.
Here’s how to increase your visibility:
Get included in blog posts, gift guides, or art features
Collaborate with creatives who might link to your work
Share your story or process (like the creative transformation behind From Pieces to Purpose) on platforms with strong SEO
3. Add Alt Text + Descriptive Captions to Images
Alt text is the text that describes your images (on your website and in social media posts). It helps both accessibility and AI.
Example:
Instead of “IMG_0583,” use:
“From Pieces to Purpose collection – original 10x10 abstract collage on canvas featuring cut painted paper and gold accents representing healing and intention.”
This tells AI (and search engines!) what’s in the image—boosting your chance of being included in relevant answers.
4. Encourage Reviews + Mentions
The more people say your name online, the more AI takes note.
Encourage:
Customers to leave testimonials on your site or social media
Supporters to mention your collection by name (e.g., “From Pieces to Purpose by Wilkerson Works”)
Collaborators or buyers to tag you when they share your work in their homes
5. Think in Conversations
AI tools answer conversational questions. So your website copy should reflect the kinds of things people actually ask.
Example:
❌ “Modern paper collage with gold trim.”
✅ “An abstract mixed media artwork that symbolizes wholeness and celebrates the beauty of the healing process.”
Ask yourself:
What would you ask ChatGPT if you were looking for meaningful art?
Can you phrase your product descriptions or blog posts in that same style?
Final Thought: You’re Already on the Right Path
The best part? You’re not starting from scratch. You’re already building something intentional, beautiful, and story-driven—and that’s exactly what people (and AI!) are looking for.
A few small tweaks—better keywords, richer descriptions, more visibility—and you’ll be well on your way to showing up when it matters most.
If you’re curious or feeling stuck, I’d love to talk more about how we can support one another in this. Let's continue learning together and make sure the world finds your work.
