Why You Should Consider Selling on Faire (Especially If You're an Independent Brand!)
By Leah Wilkerson
If you're a small business owner or maker like me, you've probably heard of Faire—and maybe you’ve wondered whether it’s worth jumping in. Let me tell you: if you're looking to grow your wholesale side without the overwhelm, it’s definitely worth a closer look.
Here’s why so many vendors (myself included) are giving Faire a thumbs up:
1. You Instantly Reach Thousands of Retailers
One of the best things about Faire? The massive built-in audience. You’re not just shouting into the void—they have a huge network of independent retailers looking for fresh, quality products. Whether it’s a boutique across the country or a cute shop in your hometown, Faire connects you with stores that are actively shopping.
2. They Take a Ton of Admin Off Your Plate
Running a small business already means juggling a million things, right? Faire handles payment processing, order management, and even return logistics. It’s like having a super-organized assistant just for your wholesale orders.
3. Retailers Get Risk-Free Perks (and That Helps You)
Faire offers retailers Net 60 terms and free returns on first-time orders. Why does that matter for you? It lowers the risk for buyers, which makes them more likely to take a chance on your line—especially if they’ve never heard of your brand before. And you? You still get paid quickly. Win-win.
4. You Can Boost Visibility with Built-In Marketing Tools
Faire’s not just a marketplace—it gives you tools to promote your brand, run campaigns, and get in front of the right buyers. Think of it like your own little wholesale marketing machine.
5. You Get Helpful Sales Insights
You’ll see what’s selling, where it’s selling, and when. That kind of data can help you plan future launches, adjust inventory, and grow smarter. No guesswork.
A Few Things to Know Before You Dive In
There is a commission: Faire takes 25% on first-time orders and 15% on reorders. It’s something to factor into your pricing, but remember—you’re paying for exposure and ease.
Standing out matters: With so many great brands on Faire, it's important to have beautiful photos, a compelling story, and thoughtful product descriptions. The good news? If you’ve already got those nailed down, you're ahead of the game.
Final Thoughts
If wholesale is on your radar (or you want it to be), Faire is a fantastic way to dip your toes in—or go all in. It takes care of the back-end stuff, helps you get in front of the right retailers, and makes selling feel less intimidating and a lot more manageable.
It’s not a magic wand, but it is a really helpful tool—especially for brands ready to scale without burning out.
Curious? Go take a look at this guide on how to launch your Faire shop. I think you'll be glad you did.
