A Chattanooga Road Trip with Big Wins for Women for Women 💫

This week’s road trip to Bud Floral + Home was everything Women for Women is about: connection, collaboration, creativity—and momentum.

A small but mighty group of W4W members traveled to Chattanooga for a Galentine’s event benefiting a local charity, and the energy was truly special. See Instagram post from the event HERE.

Representing Women for Women in person were:

• Schuyler Rideout – Fashion Flower Artist

• Leah Wilkerson – Wilkerson Works

• Stephanie Kenney – Stephanie Kenney Designs

• Kath Deere – K. Bailey Jewelry

In true W4W fashion, we also brought along products from members who couldn’t attend in person—Courtney Buchanan of CB Grey and Hillary Jackson of Hillary Jackson Designs—introducing their work to the Chattanooga community and expanding their visibility beyond Atlanta.

A Night Full of Creativity (and Champagne Bottles!)

About 50 local women gathered at Bud Floral + Home for the evening, shopping from our makers while also painting champagne bottles and creating floral arrangements. It was hands-on, joyful, and relaxed—the kind of event where conversations happen naturally and connections stick.

Adding to the fun was a festive pour from Nooga Taps, whose mobile tap setup brought a celebratory, local touch that guests loved.

What Really Came Out of the Night

Yes—there were sales. Yes—there was great exposure.
But the biggest takeaway was what’s coming next.

Out of this single evening, W4W is now:

• Building an ongoing partnership with Bud Floral + Home, with plans for multiple events each year

• Creating a curated W4W Resource Directory of member products to be shared with:

  • Brides working with the florist

  • Customers shopping for gifts, fashion accessories, and meaningful keepsakes

Positioning W4W as a Go-To Gift Resource

This is a powerful next step for W4W.

We’re not just a group of individual businesses—we’re becoming a trusted resource for:

• Wedding planners

• Florists

• Event and party planners

• Corporate gifting

• Boutiques and businesses seeking unique, story-driven products

By presenting a curated collection of women-owned brands, W4W can offer something truly special: thoughtful, beautifully made gifts with heart and meaning—without planners or businesses having to search far and wide.

Why This Matters

This Chattanooga trip shows what’s possible when women show up together:

• One event → long-term partnerships

• One evening → ongoing visibility for many businesses

• One city → a new market opened for W4W members

It’s collaboration over competition, visibility through community, and growth built on relationships.

And honestly? This is just the beginning.