Let It Be Easy: Use Pinterest to Get Noticed (Without Losing Your Mind on Social Media)
Let It Be Easy: How Pinterest Can Help You Be Seen Without Burnout
Let’s be honest: constantly chasing social media trends, posting daily, and hoping the algorithm is on your side? Exhausting. What if there was a platform that didn’t demand your attention 24/7—and actually gave your content a longer shelf life?
Good news: there is. It’s called Pinterest.
Why Pinterest? It’s Not Just Pretty Pictures
Pinterest isn’t social media. It’s a search engine—one that helps people discover, not just scroll. That’s a game-changer for creatives, artists, service providers, and small business owners.
While Instagram and Facebook content disappear in hours, Pinterest content can continue working for you for months—even years. For example, one pin from Jenna Kutcher got 227,000 impressions and over 2,000 website clicks over three years. Imagine one piece of your content doing that while you’re off living your life.
Make Pinterest Your Quiet Marketing Partner
Pinterest allows your work to be found when people are searching for what you offer—whether it's "abstract art for modern homes," “non-toxic skincare,” or “how to start a creative business.” You’re not screaming into the void; you’re showing up for people who are already looking for you.
Here's what Pinterest can help you do:
Be seen, even when you're offline
Create a long-tail traffic strategy that doesn’t expire in 24 hours
Ditch the pressure of keeping up with social media trends
Turn one blog post, product photo, or idea into multiple traffic-driving pins
Build lasting visibility with content that lives on
Step One: Know What You Want People to See
What’s the one thing that could change your business if more people saw it? A product? A service? A blog post? A freebie? A podcast episode?
Start with that. Pinterest acts as a bridge between what you’ve created and the people who actually want it. For example:
Main offer: Skincare product
Supporting content: A blog post on "Benefits of a non-toxic skincare routine"
Pinterest win: A user searches “non-toxic skincare,” finds your pin, clicks through, and buys.
You don’t need more content. You need to put the content you already have in the right place.
Step Two: Set Up Your Pinterest for Growth
Convert your personal Pinterest into a business account—it’s free and gives you analytics, scheduling, and visibility boosts.
Optimize Your Profile:
Name: Add keywords (e.g., “Leah Wilkerson | Abstract Artist & Creative Coach”)
Bio: Who you help, how, and a clear call-to-action. (Keep it human + helpful!)
Boards: Rename or create at least one keyword-rich board like “Lake-Inspired Landscape Art” or “Creative Business Tips for Women.”
Use the same profile image you use elsewhere so your audience recognizes you. If you are your brand—make eye contact in the photo!
Step Three: Plan a Simple Pinterest Content Strategy
Pinterest rewards helpful, evergreen content. Think:
How-to guides
Lists and checklists
Product solutions
Inspirational or educational blog posts
Start with 3 content ideas. Use Pinterest’s search bar to find what people are already searching for. Type a phrase like “art for small spaces” and see what auto-fills—those are real searches, and great starting points.
From there, create 3–5 different pins for each piece of content. That one post could bring you traffic for months.
Let Pinterest Work While You Rest
This isn’t about going viral. It’s about building a steady stream of visibility and traffic to your work. You don’t need to post daily. You just need to post strategically.
So here's your quick win:
Write your Pinterest Growth Intention.
What do you want Pinterest to do for your business? Bring in traffic? Grow your list? Sell more art? Clarify that goal, and use it to guide every pin you create.
Because truly? You deserve to be seen without burning out.
